Posted in Marketing und Werbung

Team Lead B2B Marketing (Vollzeit | Wasbek)

Team Lead B2B Marketing (Vollzeit | Wasbek) Posted on 27. Juni 2022

Established in 1923, KNUTH is a leading, international machine tool supplier in the manufacturing industry, with a global presence across 4 continents. Today, the family-owned business is run by the 4th generation of the Knuth family with the group’s headquarters located in Germany. KNUTH strives to become the digital leader in a traditional B2B market worth more than €100B. We currently acquire 50+% of our new customers through online channels and we plan to scale this even more.

In order to lift our marketing efforts to the next level we are looking for a

Team Lead B2B Marketing (fully/partly remote)

Your responsibilities

• Leading all online and offline marketing efforts as well as email nurturing flows to build a lead pipeline for our sales team

• Developing content, landing pages and print material that are relevant to our target group and support an effective lead generation strategy

• Conceptualizing a B2B customer journey from first contact to demo registration and RFQ as well as post purchase (e.g. email funnels for cross-selling, sales of services etc.)

• Executing an on-site and off-site SEO strategy

• Defining and executing a strategy to reactivate 100k+ cold leads

• Defining relevant KPIs along the entire funnel and monitoring of campaign results

• Close cooperation with Managing Directors as well as the Head of Digital (Product Owner Web & Pimcore)

• Managing a marketing team of 4.5 FTE + hiring an additional FTE for online marketing

Your profile

• Degree in business, marketing, communication or media studies

• 3+ years experience in performance marketing, ideally in a B2B environment

• Experience in using all common marketing platforms (Google, Linkedin, Xing, Facebook etc.) as well as marketing automation tools (e.g. Marketo, Pardot, Hubspot)

• High degree of analytical thinking, creativity and attention to detail

• Fluency in English, basic skills in German a plus

What we offer

• Great freedom for personal development while building B2B marketing & lead generation strategies from scratch and executing them in markets around the globe (Europe, US, Russia, Africa, Middle East)

• Exciting projects that you work on and supervise independently

• A creative working atmosphere, flat hierarchies and an international team with more than 20 nationalities in several global offices (Wasbek near Hamburg, Chicago, Moscow, Johannesburg, Shenzhen)

Firmenkontakt und Herausgeber des Stellenangebots:

Knuth Werkzeugmaschinen GmbH
24647 Wasbek
Telefon: +49 (4321) 609-0
Telefax: +49 (4321) 68900

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